Over the past 15 years I have organized and hosted numerous press trips for leading cycling, running and outdoor media outlets for clients ranging from bike and outdoor brands and events to tourism destinations - often in collaboration with both. Press and familiarization trips ranged from 2 days to 5 days, from Ireland, to Mallorca, the Faroe Islands, Scotland and Catalunya. Each press event is custom designed to deliver the most relevant experience for the journalists and c

In 2025, the Irish federation (national governing body) for cycling, Cycling Ireland came to me with clearly defined needs: "help us to connect with our current members, improve retention and look at tactics and ways to increase awareness among the general Irish population of the benefits of membership." Over the course of 2026, I designed and implemented numerous highly successful multi-channel campaigns focused on member engagement that included give-aways, communications a

From 2023 - 2025 I was the driver of multiple successful PR Campaigns for the Switzerland based, international sports tech brand, CORE. Throughout the course of these two years, my work resulted in over 150 pieces of coverage in the global endemic sports media across various markets, cultures and languages. Coverage ranged from product reviews, to full-length features to a BBC Olympic tech expose ahead of the 2024 Paris Olympics that reached millions of viewers globally. To t

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