Develop comprehensive communication strategies aligned with your business objectives. From annual planning to content strategy, I craft the roadmap for how you reach those you are targeting. 

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-> Communications strategy development

-> Brand positioning & messaging architechture

-> Stakeholder mapping & engagement plans

-> Campaign planning & execution

Build meaningful relationships with journalists and secure coverage that drives your narrative. I leverage 15 years of global media connections in the sports industry to tell your story.

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• Press release writing & distribution

• Press and FAM Trips

• Media Monitoring

• Press lists and targeted pitches to the right editors at the right time

• Media pitch strategy & execution

• Press conference & event management

• Media training & spokesperson prep

• Journalist relationship building

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Clients: BMC Switzerland, Komoot, World Federation of the Sporting Goods Industry, Cycling Ireland, Pas Normal Studios, CORE Body Temperature Sensors, UCI Granfondo World Championships, GRVL Events

Navigate challenging situations with calm, strategic guidance. I develop crisis protocols and manage real-time issues to protect your reputation and maintain stakeholder trust.

• Crisis communication planning

• Rapid response strategy & messaging with protocols

• Issue monitoring & reputation management using a variety of monitoring tools

• Executive communication coaching, media training for staff

Compelling writing that cuts through the noise. From executive thought leadership to brand storytelling, I craft content that engages your audience and elevates your voice.

• Press materials & media kits

• Thought leadership articles & op-eds

• Social media posts for organizations

• Executive speeches, blog articles, topical Linkedin posts & presentations

• Brand narratives & case studies

• Social media strategy & content

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Clients: Cycling Ireland, Reeks District, Komoot, World Federation of the Sporting Goods Industry, BMC Switzerland, GRVL Events, Fizik, Pas Normal Studios, Swarovski

Orchestrate launch campaigns that create momentum and drive adoption. I manage every touchpoint from announcement strategy to media day execution.

• Launch strategy & timing

• Pre-launch seeding & embargo management

• Press tour & demo day coordination

• Launch event planning & execution

• Post-launch amplification

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Clients/Brands: Komoot, BMC Switzerland, Pas Normal Studios, CORE Body Temperature Sensors, UCI Granfondo World Series

Maximize the value of sponsorships, collaborations, and partnerships through strategic announcement and activation planning.

• Press materials & media kits

• Thought leadership articles & op-eds

• Executive speeches & presentations

• Brand narratives & case studies

• Social media strategy & content

Bespoke experiences to develop and maintain relationships with the media and influencers. 

• Concept development

• Destination liason

• Logistics planning and booking

• Host and guide on outdoor experiences

• Post-event management and content distribution 

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Clients: BMC Switzerland, Komoot, World Federation of the Sporting Goods Industry, Cycling Ireland, Pas Normal Studios, CORE Body Temperature Sensors, UCI Granfondo World Championships, GRVL Events, Reeks District