Cycling Ireland - Driving Membership
- Fiola Ní Fhoghlú
- 8 hours ago
- 1 min read
In 2025, the Irish federation (national governing body) for cycling, Cycling Ireland came to me with clearly defined needs: help us to connect with our current members, improve retention and look at tactics and ways to increase awareness among the general Irish population of the benefits of membership.
Over the course of 2026, I designed and implemented numerous highly successful multi-channel campaigns focused on member engagement that included give-aways, communications around the benefits of membership and helped to introduce tools (Mailerlite for email, a dedicated Cycling Ireland app) to help the organization re-energize their communications and improve engagement.
At the end of 2025 we launched two promotional videos for Meta and Google Ads to reach audiences that wouldn't usually be targeted with Cycling Ireland communications. The results were undeniable: an unprecedented number of member sign ups over the course of just 1 week.
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